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In a strategic move to streamline its operations and focus on its core doughnut business, North Carolina-based Krispy Kreme has announced the sale of its cookie chain business. The decision, revealed today, marks a significant shift for the iconic doughnut company as it seeks to strengthen its market position and enhance its profitability.
North Carolina-based Krispy Kreme is selling off its cookie business. Liz Kennedy reports.
Krispy Kreme, known globally for its signature glazed doughnuts, has decided to divest from its cookie business to better align with its primary brand identity. The specific details of the. . .