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Roku is making a major play in the sports broadcasting arena. On Wednesday, the company announced the launch of a new 24/7 sports channel. This ad-supported station will be available for free and will feature live Major League Baseball games, along with original programming centered on the NFL, NBA, and WNBA, among other sports. Joe Franzetta, the head of Roku's sports division, described the new offering as a "curated always-on channel," emphasizing that sports is one of the most popular genres among Roku viewers. The channel is set to go live on Monday, offering fans a. . .
